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ADVOCATE FOR WOMEN’S POWER

In her work, Faines promoted content for women on power.

In an interview with Other Suns, she said: “Typically when you think about power, these very masculine ideas come to mind: power-wheel steering, for example, or power lunch.

“But power — and brands are a great example of this — can also come from inspiring people to want to join you, to want to follow you by way of pleasure, by way of attraction, by way of influence and diplomacy. It’s a softer hand,” she added.

This post first appeared on Thesun.co.uk

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